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Technology & SaaS

Marketing Agency - Live Events Automation

A marketing agency saves around 10 hours a month by automating follow-ups with speakers and RSVP'd participants, including reminders and personalized content.

10 hrs
Monthly hours saved
2 days
Delivered in
8
Platforms integrated
United States
2022
2 days
Low-Code
Marketing Agency - Live Events Automation
Technology & SaaS

Project Overview

For large contact database people were RSVPing in Circle.so or responding via Email.

Although full business automation was implemented, involving Stripe, Circle ,Active campaign - the requirement for this automation was to:

Follow up with the speaker

Follow up with people who RSVP'd for the event

Follow up with people who have not RSVPd for the event

Back-End Development Skills

Twilio API

DevOps Engineering Deliverables

System Automation

Sales & Business Development Software

Airtable

Scripting & Automation Deliverables

Automation

Solution

Contact flow needed to contact various segments according to schedule: 28 days in advance 14 days in advance 7 days in advance 1 day in advance 1 hour in advance Speaker was to be contacted via email and then via SMS. Every single message was hyper personalised and it seemed like a live communication every time. AirTable was used to track the communications and the batch message flow was created to catch any possible mishaps before 10k+ messages were sent

Pro tip

The professional touch came through message pre-generation into AirTable. With bulk emailing and messaging it is a good practice to have visibility into automations

Project Details

Client LocationUnited States
Duration2 days
Year2022
Hours Saved10/month
Type
Low-Code
Methodologies
AgileTDD

Technology Stack

ActiveCampaign
AirTable
Google Apps / Gmail
Google Calendar
Integromat / Make.com
Slack
Stripe
Twilio SMS API

Processes

  • Customer Contact Automation

Frequently Asked Questions

Common questions about the Marketing Agency - Live Events Automation project.

A marketing agency saves around 10 hours a month by automating follow-ups with speakers and RSVP'd participants, including reminders and personalized content.

Key outcomes from this project: 10 hrs Monthly hours saved, 2 days Delivered in, 8 Platforms integrated.

This Technology & SaaS project was built using ActiveCampaign, AirTable, Google Apps / Gmail, Google Calendar, Integromat / Make.com, Slack, Stripe, Twilio SMS API.

Delivered in 2 days, for a client in United States, in 2022.

Yes. Projects like this start with a free discovery call where we map your processes with a BPMN analysis, identify the highest-ROI automations, and quote a fixed project price before any build begins. We have delivered automation across Technology & SaaS and many other sectors.

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